How to Use Reddit to Get More Followers on Instagram

Reddit is “the front page of the internet”.  With over 30 million monthly users, Reddit ranks among the most popular social apps in the United States. With over 130,000 subreddits all Instagram niches are covered. Learn how you can drive traffic from Reddit to your Instagram account in this step-by-step guide. 

Instagram Growth Strategy: Traffic from Reddit

This guide will show you how to generate new followers and engagement for your Instagram account organically. To make it easier to follow, we explain the strategy for an Instagram travel account.

The first step is to find the subreddits that are relevant to your content. This is the most important part of this strategy. 

What are subreddits on Reddit?

Subreddits are communities within Reddit. These communities focus on special topics. Users can subscribe to subreddits to share their thoughts and vote on posts. 

How to find relevant subreddits on Reddit?

  • The most intuitive way is to use the search function at the top. It will lead you to subreddits related to your niche. Make sure the subreddit has a decent number of subscribers and check how active the community is. 
Reddit search results
  • Use an online tool that checks what other subreddits the users of the entered subreddit are subscribed to. Subscribe to these subreddits too. 
Related subreddits
  • Check the profiles of group leaders. Group leaders are people that are very active in the community and engage with a lot of the posts.
    • Check the sidebar for the moderators of a subreddit
    • Moderators oversee subreddits
    • They are usually the most active members of a subreddit. They act as the police and make sure that users follow the rules of
    • Reddit and the subreddit
    • Click on their profiles and check if they are active in other subreddits too

Regular users can be group leaders too:

  • Look for posts that receive a lot of upvotes
  • Check the profiles of the users
  • High “Karma” is a good sign
  • Are they active in other subreddits?

Now that you found the subreddits that are relevant to your content and that are not inactive, it’s time to find out what kind of content to post in step two. 

How to find out what content to post on Reddit?

It’s not hard to find out what content works best on Reddit. Simply sort the posts on the subreddits by “TOP” and “ALL TIME” at the top of the feed. 

Reddit sort function

Now analyze the top ten posts of each subreddit and take notes. If you have a travel account on Instagram, we already did the job for you. Here’s what you have to look out for:

What type of post works best on Reddit?

There are three types of posts on Reddit:

  • Simple text posts
  • Links
  • Photos/videos

We found that photos work best and generate the most upvotes for our example (travel niche).

Generally, link posts perform worse than text or photo posts on Reddit. So, don’t just copy and paste the link of your Instagram post on Reddit. It won’t get you far. 

Reddit is a special place. Redditors don’t like ads. Users are able to downvote ads and that’s literally what they do. So, make sure your post doesn’t’ look like an ad.

We know where to post and what to post. But how do we post on Reddit to create traffic to our Instagram account? 

How to post on Reddit to create traffic?

There are a few things you should pay attention to in order to get shown at the top of a subreddit.

Follow the rules of the subreddit

If you are on desktop, you can find the rules on sidebar on the right side. On mobile, click on the three dots in the top right corner. Some subreddits want you to add relevant information in the title of a post, so that users know what’s what. 

Rules of r/australia

Link to your Instagram account in the comments

Upload the photo you want to post. Don’t just drop the link in the post. But to create traffic to your Instagram account, you have to link it somewhere. You put the link in a comment and add additional context to your post. 

If you own a travel account, you can tell a story about the trip or give more information on the location. At the end of the comment you drop your Instagram handle.

To keep the look clean, you can “hide” the url by linking text with your link.

What’s the best time to post on Reddit?

Timing is everything. Kinda. The best time to post on Reddit depends on the users that are subscribed to the subreddit you want to post to. The best time to post on r/Europe probably isn’t the same as on r/LosAngeles. Finding out when to post manually can get tricky. That’s why we suggest you use this reddit post analyzer. You simply enter the name of the subreddit and the number of upvotes a post needs to have to be taken into account.

Analysis results of the subreddit r/travel

The tool will then suggest you what the best times to post for each day are for the subreddit you’ve entered.

Don’t advertise in your Reddit post

We’ve mentioned this before. If your post looks like spam or an ad, you won’t get any views on your Instagram account. Post original content and hide the link to your Instagram profile in a comment and not the post title. Make sure there are no watermarks on your photos.

Write a relevant post title

A relevant title makes the difference between an upvote and a visit to your profile. High-quality content alone will generate traffic, but an interesting title can make the remaining users also click on the post. 

Use flairs in your Reddit post

Add flairs to your posts whenever possible. A flair is a tag that can be added to posts or usernames within a subreddit. They help readers filter content on a subreddit. It just takes a click and can help your post be found.

Crosspost your post to other subreddits

Crossposting is a common practice on reddit. Crossposting is when a post that was first posted in one subreddit, gets shared to another subreddit. Crossposting can save you a lot of time if you are going to post to multiple subreddits. 

How do you crosspost on reddit?

  • Open the post you want to crosspost
  • Click on “Share” at the bottom of the post
  • Select the subreddit you want to crosspost to
  • You can edit title, tags and flairs before posting

Tips to increase the traffic from Reddit

If you have the time, you can engage with other redditors to maximize the traffic to your Instagram account. It can be worth it. We’ve experienced different results with different influencers. You have to test it for yourself and check what works for your niche. Here are a few things you can do:

Optimize your Reddit profile

  • Add a profile picture
  • Upload a profile banner
  • Add a brief description of yourself
  • Put a link to your IG profile in your Reddit bio
  • Activate the “Content Visibility” in your settings

We hate to mention it again, but don’t look too “salesy”. Try to stay original and unique.

Create your own community on Reddit

Creating your own subreddit can be very rewarding. But it’s extremely hard to build a community from scratch. Same with facebook groups. So, you have to ask yourself, is your Instagram audience engaged enough? Are there enough redditors in your follower base to start a subreddit? 

The larger your following the easier it will be. A subreddit can be the ideal platform to communicate with your audience and to make them an active part of your social present. 

Following these steps when posting on Reddit can help you increase the traffic to your profile. Reddit users are very engaged and can even boost the engagement on the posts you shared on Reddit. 
Any questions or suggestions? Leave us a comment or shoot us an email! We would appreciate it.

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